We’re thrilled to welcome two seasoned professionals to the Alliance Corporation team as we continue to expand our presence and deliver unmatched value to our partners.
Jeff Holdenrid joins Alliance as our new U.S. Director of Commercial Sales!
With over 20 years of distribution sales leadership and several years on the OEM side, Jeff brings deep expertise and a proven track record in driving high-growth sales strategies. Most recently focused on Fixed Wireless Broadband Solutions, his unique blend of channel and OEM experience makes him the ideal in the U.S. market. We’re excited to have Jeff onboard and look forward to the impact he’ll make!
Patrick Buthmann has joined Alliance as Director of Carrier Sales in Canada!
Patrick officially came on board July 7th, bringing more than 25 years of experience in Telecommunications and IT Technology. He has held sales and sales leadership roles across both manufacturing and distribution environments, supporting a wide range of network solutions throughout North America. His extensive background and strategic insight are already proving to be a tremendous asset to our carrier sales team.
Please join us in giving a warm welcome to Jeff and Patrick as they help lead Alliance into this next exciting chapter!
August 4th, 2025